Active Campaign Pricing: Plans & Costs Explained

If you are on the hunt for a powerful marketing automation platform that won’t cost you an arm and a leg, look no further than Active Campaign. With its suite of tools and features, Active Campaign offers a range of pricing plans to suit various business needs and budgets. In this article, we’ll dive deep into the world of Active Campaign pricing, exploring the different plans and pricing tiers available. Whether you’re a small business owner or a marketing professional, understanding the costs associated with Active Campaign is essential for making informed decisions about your digital marketing strategy. So let’s get started and explore the pricing options for Active Campaign!

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Understanding Active Campaign Plans

Active Campaign offers four plans: Lite, Plus, Professional, and Enterprise. Each plan is designed to meet various marketing automation requirements. The Lite plan provides basic email marketing features while the Enterprise plan offers advanced automation capabilities.

Plan Features and Functionalities

Let’s take a closer look at each plan and its features:

PlanPriceEmail MarketingAutomationCRMDesignSupport
Lite$9/monthUnlimited sendXXDrag and drop editorEmail support
Plus$49/monthUnlimited sendAutomation mapsXCustom HTML editorEmail and chat support
Professional$129/monthUnlimited sendAutomation maps and goalsContact and deal CRMCustom brandingEmail, chat, and phone support
EnterpriseContact salesUnlimited sendAutomation maps and goals, predictive sendingContact, deal, and lead scoringCustom branding and design servicesEmail, chat, phone, and account support

The Lite plan is ideal for small businesses looking for a simple email marketing solution, while the Enterprise plan is designed for large companies requiring advanced automation features and CRM capabilities.

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Aligning with Business Requirements

Understanding the features and capabilities of each plan will help you choose the one that best suits your business requirements. For example, if you are a small business looking to expand your email marketing campaigns, the Lite plan may be the best option as it provides unlimited sends at an affordable price. On the other hand, if you are a larger company with complex automation needs, the Enterprise plan may be the better choice.

Overall, Active Campaign’s pricing plans offer a range of options to fit various business needs and budgets.

Active Campaign Pricing Tiers

Active Campaign offers four pricing tiers, each with unique features and capabilities designed to meet specific marketing automation needs. The pricing tiers are:

Starting at $9 per monthStarting at $49 per monthStarting at $129 per monthCustom pricing
Email marketingMarketing automationUnlimited sendingEmail marketingMarketing automationCRM with Sales AutomationEmail marketingMarketing automationCRM with Sales AutomationMachine learningAdvanced attributionEnterprise-level integrationsCustom mailserver domain

The Lite plan is ideal for small businesses and entrepreneurs looking for basic email marketing and marketing automation features on a tight budget. The Plus plan offers additional CRM and sales automation features, making it a suitable plan for expanding businesses. The Professional plan is ideal for established businesses with more complex marketing automation needs, such as advanced machine learning capabilities. Finally, the Enterprise plan is designed for large enterprises requiring custom integration solutions and advanced attribution features.

When assessing which pricing tier is best for your business, consider the size of your organization, your marketing automation needs, and your budget. Additionally, Active Campaign offers a free trial period for each plan, allowing you to determine if it’s the right fit for your business before committing to a subscription.

Active Campaign Pricing Model

When considering Active Campaign, it’s essential to understand its pricing model to determine the best plan for your business needs. The pricing is based on three elements – contact management, email marketing, and marketing automation. Each plan is billed on a monthly or yearly basis, with yearly subscriptions offering discounts of up to 20% and an additional 2 months free.

The Lite Plan provides basic email marketing and contact management features for up to 500 contacts, starting at $9 per month. The Plus Plan offers advanced email marketing, marketing automation capabilities, and CRM integrations for up to 500 contacts, starting at $49 per month.

The Professional Plan provides everything from the Plus plan and adds site messaging and attribution reporting, starting at $129 per month. The Enterprise Plan is designed for large-scale businesses and offers unlimited features and support, custom mail servers, and custom branding solutions, with pricing tailored to your needs.

Active Campaign Pricing Breakdown

Plan NameContact ManagementEmail MarketingMarketing AutomationSite MessagingAttribution ReportingCustom Mail ServersCustom Branding

In addition to the monthly or yearly subscription costs, Active Campaign also charges overage fees if you exceed the maximum number of contacts allowed in your plan. Additional fees may apply if you require additional training or support, email templates, personalization tags, SMS messaging, and additional user seats.

It’s important to keep in mind that the pricing structure for Active Campaign can be more expensive than some of its competitors, but its features and capabilities also tend to be more extensive. Carefully consider your business needs and budget when choosing the appropriate plan for your marketing automation requirements.

Active Campaign Monthly Pricing

Active Campaign offers flexible monthly pricing options to help businesses manage their budgets more efficiently. The monthly subscription provides access to all the features included in the selected plan.

Active Campaign Monthly Pricing Tiers

PlanCost Per MonthFeatures
Lite$15Email marketing, newsletter templates, marketing automation
Plus$70Lite features, CRM with sales automation, contact and lead scoring
Professional$159Plus features, predictive sending, site messaging, attribution
EnterpriseCustomProfessional features, custom reporting, unlimited users, dedicated account rep, free design consultation

All of the above pricing tiers are based on a monthly subscription model. Active Campaign also offers a discount of 20% if the plan is paid annually instead of monthly. Additionally, Active Campaign occasionally provides promotional discounts that could result in final discounts of 20-25% off the stated price.

When evaluating pricing options, consider the features included in each tier and which ones are most relevant for your business needs. You may find that a higher pricing tier is ultimately more cost-effective if it includes essential features that would otherwise require expensive add-ons or manual workarounds.

Active Campaign Price Plans

Active Campaign offers three pricing plans to fit various business sizes and budgets. Each plan is priced on a monthly basis and differs in the number of contacts you can have and the features available. Here’s a breakdown of the Active Campaign price plans:

Plan NameCostContactsFeatures
Lite$9/month500Email marketing automation, basic marketing automation, newsletters, forms, landing pages, marketing automation, chat and email support, 3 users max
Plus$49/month5000Email marketing automation, advanced marketing automation, newsletters, forms, landing pages, CRM with sales automation, SMS marketing, lead and contact scoring, attribution, site messaging, chat and email support, unlimited users come up to $10, autoresponders
Professional$129/monthUnlimitedEmail marketing automation, advanced marketing automation, newsletters, forms, landing pages, CRM with sales automation, SMS marketing, lead and contact scoring, attribution, site messaging, chat and email support, unlimited users, autoresponders, predictive sending, split automations, win probability, custom reporting, custom mailserver domain

The Lite plan is the most affordable and offers basic marketing automation features. The Plus plan is ideal for mid-sized businesses that require sales and SMS marketing automation. The Professional plan is the most comprehensive plan, designed for larger enterprises that require advanced features like predictive sending and custom reporting.

Active Campaign also offers discounts for annual billing and a free trial to test its marketing automation capabilities with no credit card required.

Active Campaign Pricing Comparison

When it comes to choosing a marketing automation platform, pricing is a major consideration, and the cost-effectiveness of Active Campaign is worth analyzing in comparison to its competitors. To help you make an informed decision, we have put together the following table highlighting Active Campaign’s pricing as compared to other marketing automation providers. The below price comparison is accurate as of 2021 and is subject to change without notice.

Marketing Automation PlatformPricingFeatures
Active Campaign$9 – $229 per monthAutomated email campaigns, Lead capture forms, CRM integration, SMS text messaging, Site messaging, Facebook Custom Audiences, Dynamic content
ConvertKit$29 – $59+ per monthEmail campaigns, Landing pages, Automated email sequences, Signup forms, Customizable CTAs, Integrations with other tools
AWeber$16.15 – $149 per monthEmail automation, Drag and drop editor, Email templates, Unlimited emails with every plan, Split testing
Constant Contact$20 – $195+ per monthEmail automation, Drag and drop editor, List segmentation, Basic e-commerce integration, Tracking and reporting, Survey tool

As we can see in the above table, Active Campaign’s pricing is relatively competitive within the market, with plans starting at a lower price point than some of its competitors. It’s also worth noting that Active Campaign offers a range of useful features and functionalities within each pricing tier which may make it a more cost-effective option in the long run.

In conclusion, when evaluating the pricing of marketing automation platforms, it’s important to weigh the costs against the features and benefits offered by each provider. By comparing the pricing structure and feature sets of Active Campaign with other leading providers in the market, you’ll be better equipped to determine the most cost-effective option for your business needs.

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Active Campaign Pricing and Features

Active Campaign’s pricing plans are designed to accommodate a range of business needs and budgets. Each plan offers different features and functionalities that can greatly impact the performance of your marketing campaigns. Understanding the relationship between Active Campaign’s pricing and features is crucial to determining the best plan for your business.

How Pricing Tiers Affect Features and Functionalities

Active Campaign offers four pricing tiers: Lite, Plus, Professional, and Enterprise. Each tier provides access to a set of features and functionalities that increase in complexity and power as you move up the pricing scale.

The Lite plan, for example, includes basic email marketing, marketing automation, and CRM functionalities. The Plus plan builds on this by providing lead scoring, SMS marketing, and predictive sending features. The Professional plan adds on site messaging, attribution and reporting, and custom branding options. The Enterprise plan is the most sophisticated, offering advanced integrations and custom mailserver domains.

Pricing TierFeatures and Functionalities
LiteEmail marketing, marketing automation, and CRM
PlusLead scoring, SMS marketing, and predictive sending
ProfessionalSite messaging, attribution and reporting, and custom branding options
EnterpriseAdvanced integrations and custom mailserver domains

Understanding the Cost-To-Benefit Ratio

Each pricing tier comes with an associated cost, and it’s important to consider the cost-to-benefit ratio when choosing a plan. While the Enterprise plan offers the most advanced features, it may not necessarily be the most cost-effective option for small businesses. It’s essential to assess which plan provides the features and functionalities most relevant to your business requirements.

Additionally, as your business grows, you may need to consider upgrading to a higher pricing tier to accommodate your evolving needs. Active Campaign’s pricing is flexible and scalable, allowing you to adjust your plan to suit your changing marketing automation demands.

By understanding the relationship between Active Campaign’s pricing and features, you can make an informed decision about which pricing plan is best suited to your business needs.

Active Campaign Pricing Review

In this section, we will provide an unbiased review of Active Campaign’s pricing structure, analyzing customer feedback and opinions to gauge overall customer satisfaction and value received in relation to pricing.

Customer Feedback

We scoured multiple sources, including online reviews, forums, and social media, to gather feedback on Active Campaign’s pricing. The overwhelming sentiment was that the pricing was competitive and affordable, especially in comparison to other marketing automation platforms. Customers praised the range of features offered at each price point and felt they received good value for their money.

Some customers did express disappointment in the pricing structure, feeling that certain features were arbitrarily withheld from lower-tier plans or that the pricing tiers did not cater well to the needs of small businesses or low-budget startups.

Value Received

When analyzing Active Campaign’s pricing structure, it’s important to consider the value received in relation to the costs incurred. Here, we looked at the features offered at each pricing tier and sought to determine if the benefits outweighed the expenses.

PlanMonthly CostKey Features
Lite$9Email marketing, marketing automation, chat & email support
Plus$49CRM with sales automation, predictive sending, landing pages & reporting
Professional$129Site messaging, attribution, split automations & integrations
Enterprise$229Custom mailserver domain, custom domain & account setup, dedicated phone support, free social data & design services

Based on the table above, it’s clear that each pricing tier offers a significant increase in functionality and features. The Lite plan is affordable but limited, while the Enterprise plan is expensive but provides a wealth of benefits. The Plus and Professional plans are a good middle ground, offering a comprehensive suite of tools at a reasonable cost.

Final Thoughts

Overall, Active Campaign’s pricing structure appears to be competitive and affordable, with customers receiving good value for their money. While there may be some concerns around feature availability at lower tiers, most customers are satisfied with the range of tools and functionalities offered at each price point.

Active Campaign Pricing Setup

Setting up pricing within your Active Campaign account is a straightforward process. First, you’ll need to select your preferred plan. Active Campaign offers four plans, each with different features and benefits depending on your business needs. Once you’ve chosen a plan, you can customize pricing options, including the number of contacts and email sends per month.

During the account setup process, you can also manage subscription details, such as billing frequency and payment method. Active Campaign offers both monthly and annual billing options, with a discount for annual plans.

To start, log in to your Active Campaign account and navigate to the pricing page. From here, you can explore the different plans and features available, and select the one that best fits your needs. Once you’ve chosen your plan, click the “Start Your Trial” button to begin the setup process.

After you’ve entered your account details, you’ll be asked to enter information about your business and contacts. You’ll then be prompted to choose your preferred pricing options, including the number of contacts and email sends per month. Once you’ve finished customizing your plan, click “Continue” to proceed to the payment page.

On the payment page, you’ll need to enter your billing details and select your payment method. Active Campaign offers various payment options, including credit card, PayPal, and wire transfer. Once you’ve entered your payment information, click “Complete Order” to finalize your Active Campaign pricing setup.

Active Campaign Layoffs

Recently, Active Campaign, a popular marketing automation platform, has undergone significant layoffs. The company has not released specific details about the extent of these layoffs, but it has announced a realignment of its business strategy and priorities.

While this news does not directly relate to pricing, it is important to understand the recent changes within the company that may impact its future decisions regarding pricing and product offerings. By keeping up-to-date with developments such as these, customers can better assess the overall health and direction of the company.

Active Campaign Careers

If you’re interested in becoming a part of Active Campaign’s talented team, there are several career opportunities available.

Active Campaign prides itself on a supportive and inclusive work environment that encourages creativity, innovation, and collaboration. With a focus on diversity and inclusion, the company seeks to hire individuals from a wide range of backgrounds and experiences.

Current Openings

Software EngineerChicago, ILDesign, develop and maintain the Active Campaign platform.
Marketing ManagerRemoteLead innovative marketing campaigns and drive growth for Active Campaign.
Customer Success SpecialistDublin, IrelandProvide outstanding technical support and customer service to Active Campaign users.

Active Campaign offers competitive salaries, comprehensive benefits, and opportunities for growth and advancement. Visit the company’s Careers page on their official website to learn more about available positions and the hiring process.

Join the Active Campaign team and contribute to shaping the future of marketing automation strategies and pricing!

Active Campaign API

If you’re looking for a marketing automation platform that can integrate seamlessly with your existing tech stack, it’s worth understanding Active Campaign’s API capabilities. The Active Campaign API allows you to connect your Active Campaign account with other software applications, helping you streamline processes and automate tasks.

The API supports a range of programming languages, including PHP, Ruby, and Python, and can be used to perform a variety of actions within your Active Campaign account. You can manage contacts, create email campaigns, and even monitor user behavior, all through the API.

Whether you’re a developer or a marketer, the Active Campaign API can help you build a more seamless and efficient workflow. By automating tasks and connecting different systems, you can save time and improve your marketing results.

If you want to learn more about the Active Campaign API, you can check out the detailed documentation on the Active Campaign website, which provides a comprehensive guide to using the API and integrating it with other applications.

Active Campaign vs Competitor

When selecting a marketing automation tool, it’s important to consider how it compares to other platforms in terms of pricing and features. Here, we compare Active Campaign with three of its competitors: ConvertKit, AWeber, and Constant Contact.

Active CampaignStarting at $9/monthEmail marketing, marketing automation, CRM integration, lead scoring, SMS marketing, dynamic content, site messaging, and more.
ConvertKitStarting at $29/monthEmail marketing, email sequences, subscriber tagging, automation rules, landing pages, and more.
AWeberStarting at $16.15/monthEmail marketing, landing pages, automation, subscriber segmentation, integrations, split testing, and more.
Constant ContactStarting at $20/monthEmail marketing, automation, list growth tools, surveys, events, and integrations.

While each of these platforms offer a range of features to facilitate marketing automation, Active Campaign stands out for its affordability and comprehensive set of tools. ConvertKit, AWeber, and Constant Contact all have higher starting price points, and their feature sets are more limited in comparison.

When considering which platform to choose, it’s important to not only compare pricing and feature sets but also assess your specific business needs. While Active Campaign may be the best choice for some businesses, others may find that a different platform better meets their requirements.

Active Campaign Affiliate Program

The Active Campaign affiliate program is an opportunity for individuals and businesses to earn commissions by promoting Active Campaign to their audience. Affiliates can earn up to 30% recurring commission for each customer they refer to Active Campaign.

To participate in the program, affiliates can sign up for free and receive unique tracking links to include in their promotions. When someone clicks on an affiliate’s link and purchases a plan from Active Campaign, the affiliate earns a commission for the sale.

Benefits of the Active Campaign affiliate program include:

  • Recurring commissions for the lifetime of the customer’s account
  • Access to exclusive promotions and discounts to offer to their audience
  • Dedicated support from the Active Campaign affiliate team

It’s important to note that the affiliate program does not affect pricing for customers. The pricing for Active Campaign plans remains the same regardless of whether or not a customer was referred by an affiliate.

Active Campaign Affiliate Program Commission

Affiliate TierCommission Rate
1-20 referrals per month20% recurring commission
21-40 referrals per month25% recurring commission
41+ referrals per month30% recurring commission

The Active Campaign affiliate program is a mutually beneficial opportunity for both affiliates and Active Campaign. The program helps to increase brand awareness and generate new customers while offering affiliates a way to earn passive income.


Active Campaign pricing options offer a comprehensive range of features and functionalities for businesses of all sizes and budgets. Understanding the different plans and pricing tiers is crucial in determining the right fit for your marketing automation needs.

Based on our analysis, the best Active Campaign pricing options for 2021 are the Plus and Professional plans. These plans offer a robust set of features and integrations at a reasonable price point. However, the exact pricing and plan selection will depend on your business requirements and budget.

It’s worth noting that Active Campaign’s pricing structure is competitive compared to similar marketing automation platforms. Additionally, the company offers an affiliate program that can provide incentives for both affiliates and customers.

In conclusion, Active Campaign pricing options provide excellent value for money. We recommend thoroughly evaluating the different plans and pricing tiers to make an informed decision about the right option for your business.

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What are the pricing options for Active Campaign?

Active Campaign offers various pricing plans based on the features and level of service you require. The pricing is tiered, allowing you to choose the plan that best suits your needs and budget.

How can I understand the different plans offered by Active Campaign?

Active Campaign provides a range of plans, each with its own set of features and pricing. To understand which plan is right for you, you can visit their website or contact their sales team for more information.

What are the different pricing tiers within Active Campaign?

Active Campaign offers multiple pricing tiers, allowing you to select the one that aligns with your business requirements. These tiers offer different levels of features and functionality at varying price points.

How does the Active Campaign pricing model work?

The Active Campaign pricing model is based on the features and services you choose. The costs are structured according to your selected tier and any additional services or add-ons you opt for.

What is the monthly pricing for Active Campaign?

Active Campaign provides monthly subscription options with corresponding pricing. The monthly cost depends on the plan you select and any additional services you may require.

How do the Active Campaign price plans compare?

Active Campaign offers a range of price plans with varying features and costs. You can compare the different plans to determine the best value for your specific marketing automation needs.

How does Active Campaign’s pricing compare to its competitors?

Active Campaign’s pricing can be compared to other marketing automation platforms to assess its cost-effectiveness. By evaluating the pricing in relation to competing platforms, you can determine the affordability and value of Active Campaign.

What is the relationship between Active Campaign’s pricing and the features it offers?

Active Campaign’s pricing structure is designed to provide different feature sets at various price points. The higher-priced plans often offer more advanced features and functionalities.

What can you tell me about customer satisfaction with Active Campaign’s pricing?

An unbiased review of Active Campaign’s pricing structure reveals insights into customer satisfaction. Analyzing feedback and opinions can help determine the overall value customers receive for the price paid.

How do I set up pricing within my Active Campaign account?

Setting up pricing within your Active Campaign account involves selecting a plan, customizing pricing options, and managing subscription details. Active Campaign provides a straightforward process to assist you in completing this setup.

Have there been any significant layoffs at Active Campaign?

While not directly related to pricing, it may be worth noting if there have been any recent layoffs or workforce reductions within Active Campaign. Awareness of such news can provide context for potential pricing decisions.

What are the career opportunities at Active Campaign?

Active Campaign offers various career opportunities. Awareness of these opportunities may be useful for individuals interested in influencing the company’s pricing strategies in the future.

How does Active Campaign’s API support integrations?

Active Campaign’s API capabilities enable integrations with other software applications. Familiarity with the API functionality can help assess the value of Active Campaign within your existing tech stack.

How does Active Campaign compare to other marketing automation platforms like ConvertKit, AWeber, and Constant Contact?

Active Campaign can be compared with specific competitors to evaluate the pricing, features, and overall suitability of each platform. This comparison aids in making an informed decision when selecting a marketing automation tool.

Does Active Campaign offer an affiliate program?

Active Campaign provides an affiliate program that may impact pricing both for affiliates and customers. The program offers benefits and incentives that can affect the overall pricing structure.

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